NEW YORK, Feb. 7, 2012 /PRNewswire/ -- For the second season in a row, essie cosmetics– the go-to nail brand and ultimate color authority – will unleash its creative and colorful vision on Mercedes-Benz Fashion Week for Fall 2012. In collaboration with some of today's most esteemed designers, the essie team will create custom backstage nail looks that will undoubtedly emerge as meaningful salon and consumer trends in the weeks and months to come. Adding to the backstage excitement will be Essie Weingarten, the founder and creative director behind the iconic brand. Essie and an exclusive team of manicurists will be on hand to offer insider tips and unparalleled inspiration throughout the week.
The impressive designer line-up has expanded in size from last season and features a fabulous balance of industry greats and notable up-and-comers including: DKNY, 3.1 Philip Lim, Helmut Lang, Richard Chai, Creatures of the Wind, Pamela Love, Lela Rose, Carolina Herrera, Tory Burch, Rachel Roy, Costello Tagliapietra andDouglas Hannant Pink. The brand is also aligning with Haven Spa as the featured nail expert for the Rebecca Minkoff, Suno and Edun shows. essie nailcolor will also grace the runways of Custo Barcelona, Chado Ralph Rucci,Carlos Mieleand Jenny Packham.
"I've always said that color is the ultimate accessory for women," says Essie Weingarten. "So our partnership with so many amazing designers during Mercedes Benz Fashion Week continues to thrill and inspire us. Not only is it the perfect collaboration for essie as a fashion-forward brand, but I love that we're giving women everywhere their first look at what's coming next from the industry's best."
Alongside Essie Weingarten, the essie nail looks will be created by a talented, highly sought-after team of artists: celebrity manicurists Elle, Ana Maria, Gina Edwardsand Michina Koide. They'll be backstage to bring expert vision and unsurpassed technique to the scene.
essie will also take center stage at the main tent entrance at Lincoln Center by joining forces with Mercedes-Benz for "Mercedes-Benz Presents" – a celebration of designer Naeem Khan and Mercedes-Benz's new ML63 AMG SUV. An assortment of essie shades will be featured at Fashion's Night In, the "Mercedes-Benz Presents" kickoff event on February 9. Shades including Blanc, Licorice, Swing Velvet, Loophole, Oui Madame, Midnight Cami and Lady Godiva will mirror the exterior colors offered with the new Mercedes-Benz range and will be given to the first 500 lucky consumers in attendance.
Not to be limited to the tents, backstage and the runway, essie has also teamed up with The Daily for "Daily Style Sessions" lounge which will take place over the course of three days on The Empire Hotel's alluring rooftop space. Fashionistas eager for the most of-the-moment nail shades will be treated to complimentary essie manicures as they decompress between shows.
About essie cosmetics
New York-based essie cosmetics colors the world. Founded by Essie Weingarten in 1981, the global brand is the ultimate color authority and the go-to nail brand. A luxury leader that blends the fashionable with the functional, the name essie is known worldwide as a beauty trailblazer and is trusted by distributors, beauty professionals, celebrities and consumers. Offering over 250 nail colors, in addition to nail solutions and treatments, nail accessories, spa products, hand treatments and lip glosses, essie is unmatched in producing high-quality, on-trend beauty products. All essie nail polishes are 3-free – NO DBP, NO FORMALDEHYDE, NO TOLUENE. For more information, please call 1-800-232-1155orvisit us at www.essie.com.
SOURCE essie cosmetics