SANTA MONICA, Calif., Oct. 23, 2017 /PRNewswire/ -- In an unprecedented event, the world's #1 salon nail brand, OPI set a Guinness World Record for The World's Longest Manicure Bar on October 21, 2017. The event was held in Santa Monica from 9am – 5pm, where all were invited to attend and receive a free OPI GelColor manicure to help OPI make history.
To achieve the goal, OPI created a 155ft long manicure bar sprawled out along Santa Monica's famous 3rd Street Promenade shopping area, just steps from the beach. More than 50 nail technicians were seated along the bar giving event attendees GelColor manicures with OPI's newly launched innovation, ProHealth Top and Base Coat. The exclusive ProHealth Base and Top Coat technology provides healthier looking nails during wear and even after removal. When combined with iconic OPI GelColor, attendees received a flawless GelColor manicure that can be removed scrape-free in as little as 7 minutes without the worry of damaging nails.
Celebrities and influencers were in attendance showcasing ProHealth GelColor manicures, including actress Peyton List, a longtime OPI fan, and Tom Bachik celebrity manicurist and OPI's newest global nail ambassador. Peyton was available for meet and greets alongside Tom. The event featured music, a step and repeat, a selfie-station, a plush lounge, and OPI treats, amongst other activations. OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann, was also in attendance.
"It was a very exciting moment for OPI to achieve a Guinness World Record for Longest Manicure Bar! To see so many nail technicians and so many OPI fans come together to do something as grand and fun as setting a world record was a real treat!" says Weiss-Fischmann.
The record was officially set and declared at 5pm on Saturday, October 21, 2017 with more than 500 manicures completed.
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI's heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no light three-step long wear lacquer system offering long wear, brilliant shine and ease of application and removal with up to 11 days of wear. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI's exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT COTY INC.
Coty is one of the world's largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers' beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
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