introducing essie treat love & color innovative new crème shades

Press Release from Essie Cosmetics

NEW YORK, Aug. 1, 2017 /PRNewswire/ -- You don't have to go bare while your nails repair! Say goodbye to brittle nails with essie's treat love & color formula. This innovative nail care system fuses the benefits of nourishing ingredients with the beauty of essie nail color, helping nails strengthen over time.


These heavy hitter shades pack on a one-two punch of strength and color. essie'streat love & color is an innovative, one-step franchise of nail color that delivers immediate, long term benefits to dry, brittle nails. Experience 60% less nail peeling and 35% less nail breakage in just one week. Infused with collagen and camellia leaf extract, these crème nail colors give brittle nails a visually-brighter, healthier glow. No base coat or top coat required, essie'streat love & color is the one-step nail care system for anyone looking to give their nails a rest without sacrificing a fresh manicure.

Inspired by soft, natural textures, these four optically brightening pigments will enhance nails with nail color while repairing brittle nails. The multi-benefit treat love & colornail care system combines a lab-tested, nail strengthening formula with visually brightening nail color for your most nourished, healthy-looking nails yet!

  • in a blush – lovely ivory rose
  • pinked to perfection – idealized carnation pink
  • good lighting – bright caramel café au lait
  • one the mauve – soothing mocha mauve

essie's new treat love & colornail care retails at $10.00 per bottle at, fine salons and beauty destinations nationwide. To learn more about the range of essie nail care, please visit:

about essie nail polish
the USA's nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world.

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