LOS ANGELES, Feb. 28, 2019 /PRNewswire/ -- In the spirit of one of the most popular annual sporting events in the United States, NCAA's March Madness, OPI is excited to announce their first ever bracket style competitive nail art tournament, #OPIManiMadness. Starting March 12, 2019 16 top nail artists throughout North America will go head to head on @OPI and @OPI_Professionals Instagram accounts to create the best competition-worthy nail looks in four, single-elimination rounds. One winner will take the title as the 2019 #OPIManiMadness All-Star Nail Champion.
OPI fans are encouraged to create their very own custom#OPIManiMadness brackets before tipoff on February 25 – March 11, 2019 at opi.com/blog. Participants can submit a bracket with their picks for which nail artist they think has the best skills and techniques to win each round. The most accurate bracket predictions will win a grand prize chosen on April 2, 2019, comprised of two tickets to an NBA basketball game and $100 in salon nail services.
Each week, OPI fans will have the opportunity to cast their vote for the best nail art looks through special polling on @OPI and @OPI_Professionals Instagram Stories to determine the winner that advances to the next round. The final #OPIManiMadness All-Star Nail Champion and the winning nail art look will be selected on April 2, 2019 and shared on @OPI and @OPI_Professionals Instagram's. The final nail art champion will win tickets for two to Minneapolis, Minnesota to see the NCAA March Madness Championship game.
The competition is sure to heat up with these four challenge rounds:
Sweet Sixteen (kickoff March 11, voting March 12-13)
NCAA Inspired Nail Art // one NCAA team inspired nail art
Elite Eight (kickoff March 18, voting March 19-20)
Wild Card Round // any one of the following trending nail art techniques including ombre, marble, minimal nail art & foil nail art
Final Four (kickoff March 25, voting March 26-27)
Basketball Game Themed Nail Art // any nail art technique & design that's basketball game inspired
Championship (kickoff March 31, voting April 1-2)
Championship Inspired Nail Art // any nail art technique & embellishments that illustrate trophy-like nail art
The 16 nail artists contestants are below. Get to know them at OPI's blog at: https://www.opi.com/blog/mani-madness#P8mG4EWuxbp63Ckw.97
For more information, please visit OPI.com. Follow OPI on Instagram @OPI and Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI's heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no light three-step long-wear lacquer system offering long-wear, high-shine and ease of application and removal, that can last for up to 11 days. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI's exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI and Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!
ABOUT COTY INC.
Coty is one of the world's largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers' beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
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SOURCE OPI Products Inc.